FOR IMMEDIATE RELEASE
AUSTIN, Texas — MP Artworks revealed a new batch of quarterly specials on a range of customizable Jewish wedding agreements available through the company’s Ketubah Studio. With 60 beautiful ketubot designs on sale for a limited time from noted artists including Claire Carter, Mayim Eliana Ebert, Michelle Dwyer, Lisa Loudermilk, and studio founder, Micah Parker, couples will be able to save money on an unprecedented selection of gorgeous wedding documents. Since its founding in 1996, MP Artworks’ Ketubah Studio has become a leading source for ketubot, employing digital printing technology to lower prices and greatly improve turnaround time compared to hand-painted alternatives.
“We’re happy to say that we have just put a whole new group of some of our most popular ketubot on sale,” Parker said, “These documents cover the full range of styles, from highly ornate, traditional ones to others with clean, modern designs. We’re confident that there will be a ketubah to suit every couple’s tastes and proud that we are able, for a limited time, to offer them at such affordable, discounted prices.”
In ancient times, every rabbinically approved marriage in Jewish communities included the transfer of a payment called a “mohar” from the groom to the bride or her family. Intended to provide financial security for the bride in the event of the death of her husband, or her abandonment or mistreatment by him, this early prenuptial agreement also had the side effect of making it more difficult for younger, less-established Jews to marry.
As a way of overcoming that deficit and improving on the situation in general, an alternative arrangement was eventually introduced. Known as the “ketubah,” the ornate, binding document specified the several obligations of the groom to the bride, including the payment of financial support upon separation. Over time, the ketubah became a concrete symbol of the special bond between husband and wife, acquiring a deep cultural significance that still resonates today.
The centuries-old, traditional ketubah is still in use today and is a legally binding contract both religiously and civilly. More modern takes on the ketubah pay tribute to the tradition of the ketubah, but have updated the wording to reflect a more egalitarian, modern society that include versions for interfaith and same-sex couples, as well as for those celebrating significant wedding anniversaries or renewing their vows.
Until very recently, arranging for the production of an appropriate ketubah was an expensive and time-consuming process, with lead times of many months being common. After working on a part-time basis for years and refining the process, artist Micah Parker in 1996 opened the predecessor of today’s Ketubah Studio, deploying advanced digital design and printing technology to make the ancient documents far more accessible and affordable.
At the same time, Parker and other MP Artworks artists were also working to free the ketubah from its traditional design bonds, offering as alternatives more creative and modern takes that better reflect the preferences of many couples. Today, Ketubah Studio is one of the most popular and highly regarded sources for these culturally momentous documents, with over 200 rabbis now specifically recommending the company to couples.
With most designs available in any of three versions — fine art paper, canvas, or papercut — each of which provides a particular blend of price and material quality, and hundreds of designs now available, there is